Trademarks are words, phrases, logos, slogans or any other device that identifies your company’s product or service. Trademarks should be registered, either federally or at the state level depending on various factors, and a mark must be continually and properly used to avoid losing trademark rights. Whitaker Chalk’s trademark attorneys can help evaluate the inherent enforceability of a mark, conduct a proper trademark search to identify conflicting registrations and applications and review proofs of promotional and packaging material for proper use of the mark.